Marketing Education - CTE

A career in marketing may include selling, management, advertising, fashion merchandising and business ownership. The Marketing Education program explores these fields in a realistic way through guest speakers, community projects, field trips and supervised on-the-job instruction. Students develop essential skills for today’s job market and may continue their marketing career interests at the college level. 

Co-op Credit Elective: Juniors and seniors who choose this option combine classroom instruction with continuous employment and a minimum of 396 hours of work experience, an average of 11–15 hours of work per week for 36 weeks. Students must be registered for six classes and work in an approved marketing position for the seventh credit. All students who wish to co-op must be in the 11th or 12th grade and have successfully completed one full year of Principles of Business and Marketing or any non-co-op marketing class. 

Additional work-based learning experiences are available as a part of Career and Technical Education courses through an application process. Juniors and seniors who are currently enrolled in CTE courses who have completed a coherent sequence of CTE courses are eligible. The application process includes student narrative and teacher recommendation. Students participating in the work-based learning experience are required to complete a reflective exercise.

DECA, “An Association of Marketing Students,” is the career and technical education association for marketing students. DECA promotes leadership development and civic responsibility, and provides students the opportunity to demonstrate teamwork, problem solving and critical thinking skills. 

Industry Certification: Credentialing initiative encourages students to work toward a selected industry credential or state license while pursuing a high school diploma. The Virginia Department of Education evaluates on an on-going basis industry credentials against prescribed criteria for graduation requirements for the Standard Diploma (8VAC20-131-50.B) and student-selected verified credit (8VAC20-131-110.C). Credentialing exams are available to any student taking a Career and Technical Education course.

Principles of Business and Marketing

6115 (PRIN BUS/MKT)
1 Credit
Grades: 9–12

Students are introduced to entrepreneurship/free enterprise, human resource essentials, marketing strategies, communications and interpersonal relations, employable skills and career planning and technological innovations. The student is provided a variety of learning methods including practical activities, simulations, computer activities, guest speakers and role playing. This course is recommended for students planning to pursue programs of study in marketing or business. This course is a requirement for students planning to co-op through the marketing program.

Digital and Social Media Marketing

81251 (DIG SOC MED MARK-NON)
1 Credit
Grades: 10–12

81252 (DIG SOC MED MARK-CO)
2 Credits
Grades: 11–12


This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans as well as careers in digital and social media marketing.

Sports and Entertainment Marketing

81751 (SPORTENT-NON)
1 Credit
Grades: 10-12

81752 (SPORTENT-CO)
2 Credits
Grades: 11-12
Prerequisite: Principles of Business and Marketing or any other Marketing class

Students will develop skills in the areas of marketing analysis, event marketing, licensing and sponsorship, communication and human relations, as they pertain to the fast-growing sports, entertainment and recreation (SER) industry. Career options within this industry will be explored. 

Sports and Entertainment Management

81771 (ADV SPRT-NON)
1 Credit
Grades: 11-12
Prerequisite: Sports, Entertainment and Recreation Marketing

81772 (ADV SPRT-CO)
2 Credits
Grades: 11-12
Prerequisite: Sports, Entertainment and Recreation Marketing

Students will continue their study of the sports, entertainment and recreation industry including the impact of Internet marketing and international marketing in this area. Other topics include market research, market segmentation and sponsorship, as well as planning, implementing and evaluating SER events. Also, students will study the roles of agents, personal managers and labor unions in SER. Additional study will be focused on developing a career plan in the sports, entertainment and recreation area. Computer and technology applications supporting this course are studied. Students taking the co-op course will work in an employment setting related to the SER industry. 

Fashion Marketing

81401 (FASH MKT-NON)
1 Credit
Grades: 10-12

81402 (FASH MKT-CO)
2 Credits
Grades: 11-12
Prerequisite: Principles of Business and Marketing or any Marketing class

Students learn how famous designers, clothing manufacturers and retailers market their products to the customer. Fashion Marketing takes students on a journey through the glamorous world of fashion. From the history of fashion to current trends in the marketplace, students learn to analyze how fashion affects the country’s economy as well as its lifestyle and “mood.” Students will also study the home furnishing industry, visual merchandising, economics/marketing in the fashion industry and explore related careers. 

Advanced Fashion Marketing

81451 (ADV FASH-NON)
1 Credit
Grades: 11-12
Prerequisite: Fashion Marketing

81452 (ADV FASH-CO)
2 Credits
Grades: 11-12
Prerequisite: Fashion Marketing

Students are provided an in-depth study of marketing functions with emphasis on business planning to include such topics as entrepreneurial skills, marketing research, merchandising, management and supervision, and strategic planning as it relates to the fast-paced and growing fashion industry. Career options within this industry will also be explored.

Hospitality and Tourism Marketing

81391 (TRA/TOUR-NON)
1 Credit
Grades: 10-12


81392 (TRA/TOUR-CO)
2 Credits
Grades: 11-12


Students gain knowledge of the travel/tourism industry which is vital to the economy on a local, state, and national level. Topics covered will include cruises, airlines, lodging, and local attractions. Students develop skills in the areas of communication, human relations, customer service, industry technology, and marketing. In addition, students obtain an understanding of the global nature of the industry, travel planning, and the career options available.

Advanced Travel and Tourism Marketing and Sales

81691 (ADVTRA/T-NON)
1 Credit
Grades: 11-12
Prerequisite: Hospitality and Tourism Marketing

81692 (ADVTRA/T-CO)
2 Credits
Grades: 11-12
Prerequisite: Hospitality and Tourism Marketing

Students gain in-depth knowledge of the travel/tourism industry and related management and supervisory responsibilities. They develop advanced competencies in the areas of communication, human relations, finance, health/safety/environmental issues, promotion, industry technology, and marketing research. In addition, students gain an understanding of global travel and career trends and opportunities. Academic skills (Mathematics, Science, English, and History/Social Science) related to the content are a part of this course. The cooperative education method is available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.